The brand Cafe 1779 approached Eyedeo with a blank slate for their logo design.

With no predefined visual direction, the goal was to craft an identity that reflects both the cafe’s timeless essence and its modern appeal.

We began by exploring the story behind 1779, blending heritage-inspired elements with a contemporary design approach. Through in-depth sketch exploration and structured refinement, we developed a logo that balances character, clarity, and distinctiveness. The circular form, custom typography, and subtle coffee-inspired cues were thoughtfully designed to evoke warmth and familiarity.

The identity was built to perform consistently across all touchpoints, from signage to packaging, ensuring strong brand recall. The result is a distinctive logo that establishes Cafe 1779 as a memorable and refined presence in a competitive cafe landscape.